![]() ![]() Take white toothpaste, mix it all up with a dab of grease, then apply it to your eyes.” Then you hold up a piece of paper and let all that black vapour get on the paper. Unable to order makeup, what did she do? “We had to become prison chemists,” says the inmate, in a voice oozing sass. He also handles all customer service emails for me, ensuring I stay out of my inbox as much as possible so I can focus on creating content, which is the best use of my time.T he transgender section had yet to be added to the prison shopping catalogue when Lady Jae arrived in San Quentin in 2013. Then if they purchase, my system automatically delivers the product and takes them through an onboarding welcome process, again via email.Īdditionally, I have a virtual assistant who handles the uploading, tagging, and sharing of my weekly content. I use automated software to follow up with those leads via email to handle the qualifying and sales process, eventually offering some of my paid digital products and making the sale for me. By doing this, I've created systems that keep my business running smoothly and now allow me to work just five to 10 hours per week.įor example, in each of my YouTube videos or podcast episodes I offer an exclusive free training in exchange for their email address if they'd like to go deeper with my content. ![]() But since my business products are online courses, once I finish a new one and publish it, it can continually generate passive income. ![]() In the early years of launching my online businesses, I averaged between 20 to 30 working hours per week. I absolutely despise "hustle culture" - in my experience, working more is simply not the answer to earning more. ![]() #Hustl made for freeSome people run ads to get customers, but I focus on giving my best content away for free because in my experience this generates more leads that can turn into paying customers. In the business of info-products and selling courses, you need to reach a lot of people to earn their business. Lesson #1: Creating free content will generate more paying customers In the years since launching my businesses, here's what I've learned about what it takes to be successful selling courses online. Growing a side hustle into an income-generating business takes consistency. In 2021, this second business brought in more than $1.2 million in revenue. This involved starting a second YouTube channel and blog and a separate website of online courses and coaching products. #Hustl made how toIn 2018, I decided to launch a second business teaching others how to launch their own online business based on their own areas of expertise. They wanted to know how they could build an income by making their own courses. The more it grew, the more people began asking me questions about my business, not just music. In 2018, I hit more than $1 million in revenue from selling these courses. I made only $10,000 in the first year from the course, but it was a start, and over the years I created more courses on music and recording. #Hustl made proSo in 2010 I launched my first product, an online course that taught viewers how to use a popular audio-recording software called Pro Tools. For me, the best way to make money on YouTube was to create online courses and sell them ![]()
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